Museum of Sport

A pop-up concept showcasing sports history, notable professional athletes,

the everyday athlete, & the community sports foster.

Concept Details

  • The Fundamentals

    The concept of Museum of Sport is to highlight what sport does for society. It instills passion and dreams in kids, brings together community for recreational play, sharpens the mental, cognitive, and physical health of all athletes (both professional & the everyday), and at it’s biggest stage unites the world.

  • If We Build It, They Will Come

    Immersive storytelling through the use of color, light, spacing, sound, smell, material texture and typography.

    Created & hosted by a leading world-wide activewear brand. Ideally, this brand sponsors professional athletes & is looking to continue growing their market share in DTC and B2B channels.

  • Finish Line

    The Museum of Sport will be a two-week pop up in several major worldwide cities.

    The final city for Museum of Sport is to be Paris for the 2024 Olympic Games. The pop-up will extend through the Paralympic Games.

Moodboard

Visual Inspiration for Museum & Sponsor Merchandise Pop Up

Product Pop Up Space
Display of brand sponsor’s merchandise as ‘essential activewear kit’: shoes, tops, bottoms, socks, & any signature product; set up at the end of the Museum experience.

Entry
Online ticket registration to control a rolling entrance of attendees; this also allows for gathering email addresses for extended marketing email sequences.

Giveaway
Set up a $500 product giveaway of winner’s choice; available in Product Pop Up Space; enter by sign up & following brand on Instagram.